Findorff strived to stay competitive as the construction industry evolved with new technology and building techniques. As such, John H. Findorff himself supervised the installation of a very iconic piece to the State’s Capitol, and in turn Madison’s skyline. In 1914, John and his tradesmen hoisted a three-ton statue nearly 290 feet to sit atop the Capitol’s dome. Named Wisconsin, the statue is of a woman boldly overlooking Lake Monona.
The Company’s planing mill grew to a staff of 75 men by 1915 and soon afterward, a new generation of leadership ushered into Findorff. Milton, John’s son, was a recent graduate of UW-Madison. He joined his father immediately upon earning his degree and in 1917, this father-son team made history. Together they secured the bid for all construction services on the new downtown YMCA facility. This accomplishment not only exemplified the diversity of Findorff’s work, but it also made Findorff the first large-job general contractor in Madison.