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The Couture

Milwaukee, WI

Spread across a two-acre site, Milwaukee’s newest lakefront high-rise, The Couture, is a 45-story, 750,000-gross-square-foot ellipse-shaped apartment tower consisting of two structures. Approximately 30,000 square feet of space will include two levels of underground parking and three levels of above ground parking.

The tower consists of future retail space, 322 apartments, tenant amenity space, and a public park. In addition, unifying the two structures is a transit concourse that would include a stop for the Milwaukee Streetcar and the eastern terminus for Milwaukee County’s planned east-west bus rapid transit system.

Couture exterior rendering
Couture exterior rendering
Couture interior rendering of streetcar
Couture exterior rendering of tower
Couture exterior rendering at street-level
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